WWE overestimated how many people wanted to subscribe to their network. Yes, compared to paying $55 for a pay-per-view, its a great deal. Compared to the average person, though, a service like Netflix is a much better deal. Netflix gives you thousands of quality movies as well as original series. The Network consists largely of Legends House and old Saturday Nights Main Events. Thats a very niche market the company is trying to appeal to. Over the course of months, WWE thought it would be cute to repeatedly say $9.99 over and over again to try to get more people to sign up. It actually wasnt cute at all. Instead the saying went from annoying, to so annoying you want to cancel your Network subscription purely out of spite. Commercials, a song and t-shirts were all produced to support this $9.99 theme. If WWE thought being obnoxious was a good way to sell their product, they were clearly wrong by the time the subscription numbers rolled in.