So, here goes nothing. You position Dolph Ziggler as a world beater who saved the company with the aid of the single-most anticipated-to-debut free agent performer in WWE history. Then you beat him clean in two-out-of-three falls for the Intercontinental Championship. From there, he's then fired and removed from TV for two weeks. Very little of what WWE has done with Dolph Ziggler for the past three years has made any logical sense. Ziggler not winning the 2015 Royal Rumble? Let's just add that to a growing list.