Let's really think about this. Are we certain we want Seth Rollins to win the WWE Championship? Or, are we all just having a lot of fun watching Seth Rollins learn how to be a top-tier heel that knows exactly how to stir the pot? If Seth Rollins actually were to become the champion, would house show attendance go up? Would more people subscribe to the Network? Would Raw's ratings go through the roof? No. Rollins is the garnish,not the steak. A steak without garnish isn't as tasty. And have you ever heard of anyone just eating the garnish by itself and enjoying it? Never.