7 Reasons Why WWE Hot-Shotting The Raw Women's Title Is Good For Business

7. Wrestling Has Evolved

The WWE Raw Women’s Championship’s history stretches back 60 years, with the belt sitting around The Fabulous Moolah’s waist for roughly half that time. Her longest reign lasted an astonishing 10,170 days from 1956 to 1984, while the belt’s second longest-reign, belonging to Rockin’ Robin, ended in 1990.

For better or worse, the era of long, drawn-out championship reigns is dead and gone. Just like we won’t see another Sammartino-esque 8-year World Title run anytime soon, we won’t see a one-woman stranglehold on the division. There’s too much competition, and the average wrestling fan’s perception has changed immensely.

Keep the title belt on somebody for a long length of time in 2016 and you’ll hear complaints that the champion’s being booked like Superman (or Wonder Woman, in this case), and that the contenders are being buried. For better or worse, long-termism just isn’t as important to wrestling as it used to be, and shorter title reigns are a result of that.

While Charlotte or Sasha could stand to benefit from, say, a 3-4 month reign at some point, but in an era of rapidly dwindling attention spans, hot-shotting is a result of conforming to a changing market. There’s no use in swimming against a growing tide, and WWE recognise that.