7 Reasons WWE Is Failing To Engage (And 3 Ways To Solve It)

10. Too Much Content

Raw is three hours. Smackdown is two. NXT an hour. Pay per views are three hours. So say you’re an avid WWE fan, and you watch all of these programs religiously. You’re committing nine hours a week during PPV weeks. None of this mentions lesser shows like Superstars, or WWE Network programming, such as the before and after Raw shows, or Talking Smack, or 205 Live, or…you get the point. Staying informed and up-to-date with the content is to enter part-time job territory. You’d be close to getting benefits.

There are two major problems aside from the time commitment. One, WWE does a good job of pulling people in quickly, and bringing them up to speed. But for people who watch all their programming, that means an inordinate amount of time wasted on stuff you as a fan already know or have seen—sometimes stuff that happened earlier in the show, and multiple viewings at that. It is difficult to maintain a happy balance that gets new/casual fans up to speed, and doesn’t waste the time of more hardcore ones.