7 Reasons WWE's Cruiserweight Division Is Failing
1. Lack Of Familiarity
From the moment 205 Live hit the WWE Network airwaves for the first time, it was apparent that WWE had learned nothing from previous mistakes regarding the cruiserweight division.
Rather than airing video packages in the weeks leading up to the show, utilizing more of the mind-numbing three hours of Raw to hype the cruiserweights up and help them connect with audiences through character profiles, the Superstars were trotted onto the stage and introduced, one-by-one, to the audience.
It was embarrassing to watch T.J. Perkins, Rich Swann, Brian Kendrick and Company step forward and be summarily dismissed by fans. The lack of reaction was telling, a sign of unfamiliarity with the men for whom they were supposed to boo or cheer.
The fans were not to blame, no. The company had done such a poor job of introducing the competitors to audiences in a meaningful way that families who had packed the arena for that night's SmackDown Live taping really had no familiarity with the majority of the competitors.
Thus, they did not care about them. They could not have cared about them any less, actually, and that is a major indictment on WWE Creative and its inability to market and present the Superstars in a way that allowed audiences to know them, understand the characters and want to see them win or lose by the time that first episode of 205 Live arrived.