Plain and simple, viewership numbers are down across the board for professional wrestling. Wrestling -- particularly WWE -- is not the juggernaut television product it once was. TNA Wrestlings numbers have never been phenomenal, but amidst their current problems, they too have seen a drop in ratings. Just last week on September 22nd, Monday Night Raw experienced its lowest rating of the entire year. The show pulled in just a 2.69 rating -- down from the previous weeks 2.79. Not only is this number low, its frighteningly low. The September 22nd edition of Raw was coming in hot off the heels of the previous nights Night of Champions pay-per-view. The night after a PPV is typically a well-watched show for WWE, but not this time. Furthermore, Raw has been pretty consistently pulling in ratings in the mid-twos. The last time Raw was steadily holding in that area was during the mid-90s New Generation Era, prior to the Attitude Era boom period. Simply put, Raw, WWE, and wrestling in general has seen a severe drop off in viewers. Sports entertainment, and the WWE as its most well-known company, has failed to provide a captivating product. This downturn in the creative direction of the promotion has seen faithful fans change the channel and seek another form of entertainment. Furthermore, WWE -- as well as TNA -- has failed to attract any significant mainstream or casual audience. The Attitude Era brought in fans who had never watched wrestling before and made them want to watch each week. Which brings us to our next point