7 Things You Need To Know About NJPW's American Expansion

7. The Current Landscape

While NJPW might be the internet's most buzz-worthy promotion these days, their business pales in comparison to WWE's. Where WWE brought in $729.2 million last year, New Japan's latest set of financials reveals revenue of just $27.3 million, and a profit of $2.9 million. NJPW are selling their product to a much smaller market, but the difference is staggering.

Their reach is comparatively tiny, too. While WWE recently announced that their Network subscription count hit 1.95 million at the time of WrestleMania 33, NJPW World has just 50,000 current subscribers, with 10,000 of those coming from outside Japan, though much of that is a cultural disconnect. Streaming services are far more popular in the west.

Television-wise, the company's weekly AXS TV show regularly draws approximately 200,000 viewers in the States, but they lack primetime coverage at home.

NJPW's current relationship with Ring Of Honor has helped them establish a firm foothold in the US independent scene over the past few years. The two companies wrapped their latest 'War Of The Worlds' tour last week, but there's no word on whether such shows will continue in the future.

They've certainly helped NJPW establish an American presence, but the numbers show he has a lot of catching-up to do if president Takaaki Kidani is as hell-bent on competing with WWE as he says.