7 Uncomfortable Truths About WWE In 2026

3. The Ticket Prices Are Never Coming Down

Everything feels like it's getting unsustainably more expensive, no matter which way you turn, but WWE's ticket prices have skyrocketed so high and so quickly that it has obliterated any goodwill towards the company's recent failings. CM Punk cut an impassioned promo about lowering the ticket prices ahead of WrestleMania 42, which, while expertly delivered and believable, amounted to nothing more than WWE trying to sell the tens of thousands of tickets left unsold for this year's event.

Even in the UK, a recent SmackDown taping at the O2 in London had a wild amount of empty seats. You can return to the "TKO doesn't care" section of this piece, because the uncomfortable truth is that enough fans are still buying these extortionate tickets for them to keep prices exactly where they are.

Boxing and UFC have always had high ticket prices in the world of combat sports. The counterargument to that is WWE is family entertainment. It's not just buying "a ticket for one because I'm going with your friends". It's parents or a single parent taking one or multiple children to experience the joy of pro wrestling in the flesh. TKO has made that an impossibility for the vast majority of families. Of all their crimes, this is the most unforgivable, especially when they constantly tout their record revenue income from external sources.