7 Ups & 3 Downs From Last Night's WWE Backstage (Oct 15)
3. Where's The Beef?
On the screen, where it always f*cking should be!
WWE Superstar Twitter is a mixed bag to say the least, with the performers able to help or hinder themselves with the exact same press of a button 280 characters deep into a flawed mission statement, emo song lyric or barbed dig at their boss or colleague.
It's a weird, unfiltered game that nobody has completely yet learned how to play, but the company's deal with Fox may yet be the change everybody desperately needs.
The WWEonFox Twitter account is...good! Funny, topical and self-effacing, it doesn't sell followers out for news and updates any more than it sells itself out. The crying Bayley boy was made famous by its retweet on the same day as the geniuses behind it lit an RIP candle for "The Wild Card" on Draft Day.
It must be these folk that inspired a closing skit featuring Renee Young and Paige roasting Twitter users for some particularly needless abuse on the app. Results were predictably mixed, but the idea was sound, outside-the-box and relatable. Imagine Vince McMahon grasping any of those terms in 2019.