7 Ups & 6 Downs From WWE WrestleMania IV
1. Dump Plaza
WWE's two-year agreement with Atlantic City's Trump Plaza loaned both events there a sort of glitzy aesthetic - 'The Donald's unashamed flaunting of his wealth seeped out of every gaudy golden tie-back - but the arrangement filled the venue with far too many disinterested parties.
Tickets for the Atlantic City 'Show Of Shows' were offered as part of hotel packages for travelling tourists. 50% of a crowd only 50% interest in the product had a toxic impact on the matches at times - if it wasn't Hulk Hogan, Randy Savage or (to a much lesser extent) somebody really bloody massive like Andre The Giant, the bored amongst the monied brood just didn't give a sh*t.
It was obviously financially shrewd enough to justify a return in 1989, but not so sound that the company made a semi-permanent home there for one of their other pay-per-views.