7 Ways Modern WWE Heels Created 'Bad' Heat

7. Paige Brings Up Charlotte's Dead Brother

Many will recall the infamous angle from 2006 when Randy Orton told Rey Mysterio that his late friend Eddie Guerrero was in hell. It was universally decried and won the Wrestling Observer award for Most Disgusting Promotional Tactic that year. But in fairness to that, it was at least used in a high profile feud for a world title. Charlotte and Paige didn't even have that going for them.

In their lukewarm tiff for the Divas title in 2015, the two former Team PCB teammates bafflingly received the main event of the go-home RAW before Survivor Series. Charlotte, still trying to find her footing in the main roster and using her family as a crutch, spoke of how she wrestled in memory of her brother Reid. Reid, a wrestler himself, died years earlier from a drug overdose.

For some depraved reason, WWE decided to use this horrible fact to get heel heat on Paige, who said, live on TV, “your little brother didn't have much fight, did he?”

Neither Ric Flair nor Reid’s mother were notified ahead of time this would happen, and the remark was met with universal disgust. To no surprise, it was never mentioned again in Paige and Charlotte’s feud.