8 Secrets We Learned From WWE's Leaked NXT TakeOver Script

8. "Ballyhoo" Is Still A Thing

Per the Online Etymology Dictionary:-

"ballyhoo (n.): 'publicity, hype,' 1908, from circus slang, 'a short sample of a sideshow' used to lure customers (1901), which is of unknown origin. The word seems to have been in use in various colloquial senses in the 1890s."

Yet here we are in 2018, and whoever drafts NXT's TakeOver runsheets is bringing the term back to life. It's listed as part of the script's fourth point, and seems to comprise a pre-show buzz-generation video putting each of the night's big matches, narrated by that one guy who does all the movie trailers.

"Ballyhoo" might be an outdated term, but its use is entirely appropriate here. Still, it's hard to imagine that whoever marked it down did it for any reason other than to pop themselves.

Vince Russo once ran a subscription-based website named Pyro & Ballyhoo, on which he'd fantasy book WWE shows, host podcasts, and interview wrestlers. That met an abrupt end when he weirdly resigned from his own creation in February 2015, leading to the formation of his new podcast, The Brand, a few months later.