8 Signs WWE's Latest Brand Split Is Dying
8. Dual-Branded Pay-Per-Views
Dual-branded pay-per-views are far from a new concept, but when WWE made the decision to do away with brand-exclusive events in early 2018, that merely marked the beginning of the end of the Brand Split.
To be fair, some of those early Raw-exclusive pay-per-views in late 2016 were pretty abysmal. The red brand struggled with roster depth at the time, though the same can be said for SmackDown Live back then yet their events never failed to deliver.
The brand-exclusive events provided talent who weren't as high up on the totem pole with a platform to showcase their skills and win over the audience. The only negative was that having one PPV a month for both brands led to WWE's event schedule becoming bloated with way too many shows.
Thus, WWE announcing that they were cutting back to one event a month and that every PPV would feature superstars from SmackDown and Raw was something of a relief. It then became apparent that the amount of PPVs WWE runs each year hadn't changed one bit thanks to the addition of international events to the schedule.
In essence, there is still an abundance of WWE shows with less variety and no consistent quality. Got it.