8 Things You Didn't Know About JBL

8. He Had His Own Energy Drink

You'd imagine a man of JBL's boundless, often erratic exuberance wouldn't need any more energy, but it's tiring work climbing mountains and bullying colleagues, so a little pick-me-up from time to time probably doesn't harm.

Taking a somewhat startling turn from his typical outside pursuits of stock market analysis and scaling rockfaces, JBL released Mamajuana Energy in January 2008, a natural tonic based on the Caribbean cocktail described by the man himself as "simply virility/energy in a bottle."

Wait - did he mean virility? Yes, he did, and it wasn't a mistake. In the extraordinary promotional film, in which JBL seems to be stood in front of an Aztec ziggurat for no conceivable reason, the Texan tussler noted how the product "makes sex better". The science behind the claim? Well, it had the word 'nutraceutical' in the advertising, and that's absolutely not made up twaddle.

Even if the drink was nature's aphrodisiac, surely the accompanying and inevitable reminder of JBL acted as a counterbalance?