Whenever something is successful in the turbo-creative world that is professional wrestling, one big question that is always asked is who should take the credit for the idea. In the case of The New Day, Woods is the brains behind the outfit in more ways than one. After making his debut on WWE TV, Woods was doing a whole lot of nothing. Big E had shown all sorts of initial potential but was floundering in the midcard doing equally nothing. Kofi Kingston? Well, he had a made a career out of stalled pushes and coming up with impressive ways to avoid elimination in battle royals. Woods pitched the idea of putting the three together as a group, and as mentioned in the New Day episode of Table for 3 he was willing to stake his career on the success (or non-success) of the trio. The three had become close friends outside the ring, and Woods felt that their chemistry was strong enough to translate into television success. His heart must have been jammed into the side of his gob when the group floundered as babyfaces. The proof is in the pudding though, and that pudding currently claps long and hard.