If youre looking for a way to make the WWE Network must-see television, then splashing your biggest attraction all over it in a short span would be the way to do it. WWE (through Paul Heyman) announced that the month of October will be Brock Lesnars Go to Hell tour, with several stops on the Network along the way. It already had been announced that Lesnar will compete against Big Show at Madison Square Garden on October 3rd. But then hell appear on the Stone Cold Steve Austin podcast on October 19th for a sit-down conversation with the Rattlesnake. Considering how guarded and quiet Brock is, that makes this must-see programming. And then at the Hell in a Cell PPV, Lesnar will get his rematch against Undertaker inside Hell in a Cell, which seemingly would signal the end of that feud.Brock hasnt really moved the needle too much on ratings, but it will be interesting to see if he can help spike WWE Network subscriptions for the month.