Acknowledge It - WWE's HUGE Problem With Roman Reigns

WWE have given Roman Reigns everything. Again. And failed him. Again. How does this keep happening?

By Michael Hamflett /

WWE

Everybody lies in pro wrestling.

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Pro wrestling as an industry exists because everybody lies. Everybody lies in pro wrestling and everybody lies about those lies by calling the lies “a work". It's a cycle of lies, but as fans it's easier to be complicit with just enough of them that the work feels more like magic than deception.

A good work draws eyes, attention and money, and it's much nicer to feel like you're paying for the quality of an art form than funding the commerce of lies. There's a massive difference between the two, and it's highlighted every time WWE holds an investor call.

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There, emotionally disconnected and disparate rich folk listen out for what's keeping them rich. Decade-long deals with the Kingdom Of Saudi Arabia, the likelihood of securing another billion dollars from Fox in a few years, that the company have cut costs while generating record revenue. Big money rooted in little falsehoods and fibs.

Those same investors aren't as fussed about white lies such as Kevin Owens hating Texas enough to justify Steve Austin battering him, Cody Rhodes spinning whatever yarn is currently key to his ever-evolving career, or Roman Reigns Vs Brock Lesnar being nothing remotely close to "The Biggest WrestleMania Match Of All Time".

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Those were the tall tales just for us. And they were mostly good ones! Owens/Austin was a riot! 'The American Nightmare' remains an aloof treat! Reigns Vs Lesnar was...a major, major bust. A lie too big to buy.

Why?

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