History Of WWE's Attitude Era In 10 Matches

10. Jake Roberts Vs. Steve Austin (King Of The Ring 1996)

It's strange to think that a character from the glory days of 'Hulkamania Era' WWF would play a role in the beginning of a new one. Admittedly, Jake 'The Snake' Roberts was only there to add doubt to the idea of crowning Steve Austin the new King Of The Ring.

Initially, Triple H had been the one poised to win the tournament, but he was removed from the equation following the 'Curtain Call' incident at Madison Square Garden. After breaking kayfabe, Triple H would now have to wait as 1996 was going to be Austin's year. His match with Roberts actually wasn't the most memorable aspect of proceedings, but rather it was his promo afterwards.

Using foul language and pushing the boundaries on WWF television like never before, Austin cussed out Jake's religious views and coined the 'Austin 3:16' catchphrase that would go on to make him and his employers millions.

Even though the company would continue on with their sugar-coated branding, complete with yellow WWF logo, it was clear that Austin's words marked a change in mindset for the organisation. Going forward, things would be much less cartoon-like than before.