How AEW's Creative Process REALLY Works
Chris Jericho on the middle man running between Tony Khan & the AEW roster.
Chris Jericho reveals that QT Marshall plays an important role in the AEW creative process, particularly when it comes to helping piece shows together.
Speaking on Konnan's Keepin' it 100 podcast, Jericho said that Marshall is responsible for compiling the week's ideas together, formatting them, and presenting them to company president Tony Khan.
"Tony will say it's always about the opening quarter, the crossover quarter, and the final quarter," Jericho said, referring to television ratings. "So I think Tony decides where he wants that, and QT shakes up the rest. Tony then says, 'Oh, this is good,' or, 'We need a package here,' so it's a weekly kind of collaborative process for sure."
The same conversation saw Jericho claim that AEW are "very proud" of not having a team of writers.
Creative freedom is believed to be higher in AEW than WWE, though it is understood that Khan has the final say on everything that makes it to television.
Marshall plays multiple roles in AEW. Part of the Natural Nightmares tag team with Dustin Rhodes on television, he also operates the company's Nightmare Factory training school, as well as assisting him with production, surely making him one of AEW's busiest employees.