If WWE Were Being Honest About ALL IN
Cody's storyline infestation of Kenny Omega's Bullet Club stood side-by-side with worked shoot weekly regular YouTube show Being The Elite. Initially just an enjoyable guide to the lives of travelling salesmen Omega and The Young Bucks, 'BTE' evolved into a mix of that spliced with the wider kayfabe antics of the Club. It continued to expand to the extent that an appearance on the show bought performers pedigree amongst loyal money-spending supporters.
The particular audience Being The Elite attracted was crucially important to the foundation and success of ALL IN. The Young Bucks, in particular, were shameless capitalists when it came to selling merchandise through the channel, but positioned themselves as hustlers and chancers instead of company men. They reframed the entire narrative as being something charming rather than cheap, and the perception of their brand grew in stature as a result.
With each babystep the crew made into the modern mainstream so too did a whispered theory that they could scare WWE from the outside rather than attempting to remodel it from within. Enough stars had failed at that anyway, and even in-house NXT projects were being hung out to dry by the main roster. ALL IN was a thing waiting to happen long before it was actually A Thing, but Vince McMahon and WWE never once set out to genuinely counter the movement.
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