Isaiah 'Swerve' Scott Says Hit Row Made WWE $2 Million
Hit Row reportedly made WWE a whole bunch of money before they were bafflingly released.
According to Shane Strickland, aka the former Isaiah 'Swerve' Scott, he and his Hit Row stable made $2 million for WWE during their time with WWE.
If that wasn't enough, Strickland claims this amount was generated in just four months by himself, B-Fab, Top Dolla and Ashante 'Thee' Adonis during their time in NXT.
#HitRow generated $2 million together JUST in NXT... #money
Advertisement— Just Different (@swerveconfident) December 22, 2021
We did that in 4 months.... ?
— Just Different (@swerveconfident) December 22, 2021
Swerve did not specify where this purported $2 million came from, although it's worth noting that Hit-Row at one point had plenty of merchandise at WWEShop.com - including four t-shirts, a snapback cap, and an individual shirt for Swerve. One other source of revenue is that the stable's Hit Row theme tune also proved popular on streaming platforms.
Unfortunately, despite getting a much-hyped move to SmackDown as part of this year's WWE Draft, the entire Hit Row faction was released by WWE as part of the company's numerous "budget cuts" of 2021 and beyond. Initially, B-Fab was released on 4 November, before Swerve, Top Dolla and Adonis were all likewise let go on 18 November.
At present, the belief is that Swerve will become a free agent on 16 February once his 90-day non-compete clause expires. It's not been confirmed, but it's expected Top Dolla and Adonis were under similar deals.