Keith Lee Files Interesting New Trademark Applications For Wrestling Return

By Andy H Murray / January 26, 2022

Keith Lee is yet to re-emerge in professional wrestling following his WWE release last year, but it looks like the former NXT Champion is trying to lock his gimmick down.

The 37-year-old has filed two separate trademark applications for 'Limitless' (I, II) with the United States Patent and Trademark Office, seeking the marks for the following purposes:-

IC 041. US 100 101 107. G & S: Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainment personality; Entertainment services, namely, televised appearances by a professional wrestling and sports entertainment personality; Providing wrestling news and information via a global computer network; Providing online interviews featuring a professional wrestling and sports entertainment personality in the field of professional wrestling and sports for entertainment purposes. FIRST USE: 20160727. FIRST USE IN COMMERCE: 20160727

IC 009. US 021 023 026 036 038. G & S: Downloadable software in the nature of a mobile application in the field of self-improvement, leadership skills, mindset training, mental fitness, executive functioning, and professional development; Downloadable software in the nature of a mobile application for the purpose of habit tracking

IC 041. US 100 101 107. G & S: Education services, namely, providing on-line seminars, lectures, classes, and speeches in the field of self-improvement, leadership skills, mindset training, mental fitness, executive functioning, and professional development; Professional coaching services in the field of self-improvement, leadership skills, mindset training, mental fitness, executive functioning, and professional development; Providing education courses in the field of self-improvement, leadership skills, mindset training, mental fitness, executive functioning, and professional development, offered through online, non-downloadable videos and instructor assistance; Providing group coaching in the field of self-improvement, leadership skills, mindset training, mental fitness, executive functioning, and professional development; Providing a website featuring non-downloadable videos in the field self-improvement, leadership skills, mindset training, mental fitness, executive functioning, and professional development; Entertainment services, namely, providing podcasts in the field of self-improvement, leadership skills, mindset training, mental fitness, executive functioning, and professional development

IC 042. US 100 101. G & S: Online, non-downloadable computer software for habit tracking; Provision of a website featuring non-downloadable online streaming, multimedia, and education software tools that enable users access to training, educational information, and certification materials in the field of self-improvement, leadership skills, mindset training, mental fitness, executive functioning, and professional development; Computer services, namely, creating an on-line community for registered users to participate in discussions, get feedback from their peers, form virtual communities, and engage in social networking in the field of self-improvement, leadership skills, mindset training, mental fitness, executive functioning, and professional development

The first application was filed on 16 January and the second on 20 January.

While the first category listed above clearly applies to professional wrestling, the other two suggest Lee has something else in mind as well, perhaps involving educational software development.

Released by WWE on 4 November 2021, Lee remains bound to a standard WWE 90-day non-compete clause preventing him from signing or appearing for other promotions before 2 February 2022. His 'Limitless' gimmick predates his WWE run by several years and, having plied his trade on the indies for 13 years prior to signing with the world's biggest promotion, it looks Lee is going to keep the shtick going.