Lio Rush BREAKS THE Internet With Wild New AEW Gimmick (AEW News)
Lio Rush's new gimmick is doing BIG numbers for AEW.
Having undergone a major character change recently, Lio Rush is doing big numbers across AEW's socials.
As picked up on by WrestleTalk, Lio's appearance against Tommaso Ciampa on the Slam Dunk Sunday edition of AEW Collision this past weekend has drawn over 26 million views across All Elite's various social media platforms.
The new look for Lio Rush on AEW Collision last night has drawn some big numbers ?
- 8.6 million
- 6.9 million
- 3.2 million
- 2.7 million
- 2 million
- 2 million
- 1.9 million
- 875,000
- 602,000
+ more pic.twitter.com/KI5cW1Qx9dAdvertisement— WrestleTalk (@WrestleTalk_TV) March 24, 2026
Less than 24hrs.
20M+ ?
— Lio Rush ? (@IamLioRush) March 24, 2026
HE hears you ?️? #AEW #AEWCollision #LioRush pic.twitter.com/uQhQU67Fn8
Rush debuted this new character at AEW Revolution, where he was a part of the 21-man Blackjack Battle Royal on the Zero Hour for Ricochet's National Championship. While the bigger talking point was Jack Perry emerging victorious in that match and becoming the new National Champion, many fans were left talking about Lio's new gimmick.
Crawling around on all fours, sporting white contact lenses, acting generally erratically, referring to himself as the Blackheart, and stating that "he" is listening, this new Lio Rush was compared to Gollum from The Lord of the Rings by the Zero Hour commentary team at Revolution. And that was followed up by a similar performance as Rush came up short to Tommaso Ciampa on Collision.
Either way, with those strong social media numbers, this new Lio has certainly made an immediate impression.
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