When John Cena went down with an injury in early autumn 2012, a replacement was needed for his spot in the Hell in a Cell match for the WWE Championship against the reigning, defending titleholder, CM Punk. Ryback had been destroying a laundry list of jobbers and relative-enhancement talent since Mania 28 in April, building enough credibility to stand in for the Golden Boy by October. Surprisingly, Feed Me More became an incredibly popular theme for the latter part of the year, as Ryback got over in a hurry and had many calling for an audible in creative direction. Alas, it did not happen. He showed that he was not a capable enough performer to warrant such a change.