Report: WWE Ticket Sales Struggling, Multibuy Offer On 'Day 1' Seats
WWE is turning to multi-buy promotions in order to fill these upcoming shows.
A handful of upcoming WWE shows are suffering from struggling ticket sales, leading to the company offering multi-buy promotions in order to shift the seats.
Dave Meltzer notes in the latest Wrestling Observer/Figure Four Online Daily Update that the promotion is offering two-for-one deals on a number of upcoming shows this week, including tonight's episode of Raw in Long Island, New York. The same goes for the 10 December episode of SmackDown in Long Island, New York, a 29 December live event in Baltimore, Maryland, and likely other cities as well.
Most notable, however, is the Day 1 pay-per-view in Atlanta, Georgia on Saturday 1 January. WWE is currently offering a deal where buyers will get one extra ticket free if they buy three for the company's first supercard of 2022.
As of last count (23 October), WWE had sold 4,944 of the 7,466 tickets initially made available for the New Year's Day pay-per-view. The promotion has currently sold 5,264 of 7,169 for tonight's episode of Raw at the UBS Arena.
WWE's average house show attendance for 2021 currently sits at just under 6,000, per further data from WrestleTix.