Revealed: How Much Are WWE & AEW REALLY Worth?
True values of both major North American promotions confirmed in new update on company financials.
Both World Wrestling Entertainment and All Elite Wrestling are billion dollar enterprises according to a new article by Forbes, though the market leader's current revenue is predictably dwarfs that of the challenger brand.
The site posted a list of the Most Valuable Combat Sports Promotions for 2024, and listed WWE at Number Two in the entire list with a total valuation of $6.8billion and revenue of $1.3billion. AEW came next at Number Three, valued at $2billion with a revenue of $250million. Both were left in the dust by WWE's TKO partner UFC, which was valued at $11.3billion for a revenue of $1.29billion.
Aside from the financials, the website notes WWE reaching more than a billion people each week thanks to multiple weekly broadcasts and over 200 live shows, and AEW's own growth through the likes of their relationship with New Japan Pro Wrestling, purchasing of the Ring Of Honor archive and continued increasing of their own back catalogue with each weekly Dynamite, Rampage and Collision.
Of further note, the article listed Roman Reigns, Cody Rhodes, Rhea Ripley as WWE's top draws while confirming AEW's as The Young Bucks, Jon Moxley and Kenny Omega.