The REAL Reason WWE Released Goldust
Playing The Game or Never Forgetting The Name?
The men and women behind the soon-to-be launched All Elite Wrestling theoretically know their audience really, really well.
They know that a sizeable enough portion of wrestling fans have been willing and waiting to be poached by a single organisation capable of combining the multiple niche wrestling interests they've amassed outside of WWE. They know that few are better at building anticipation for a wrestling product than wrestling audiences themselves. They know that Cody Rhodes winning the NWA's version of a world title was a major reason for ALL IN putting 10,000 Chicagoan butts in seats. And they know how to do the same again.
Double Or Nothing was a cute take on the title of last September's supershow, but the latter half of the label is largely redundant. The show sold almost as quickly as its predecessor thanks again to the super-shrewd marketing and the gentle weight of expectation created by everybody involved thus far. AEW probably won't even have to deliver double on the night, yet stand to take everything from the event.
In 2018, ALL IN's angles were predominantly furnished by Kenny Omega and The Young Bucks' Being The Elite travelogue-turned-banter hour. On the strength of this and their hard-earned reputations for in-ring bangers, the group stirred something within the industry at large - so much so WWE's talent themselves took notice. Especially the ones that had been watching from afar all along.
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