The Undertaker is a complete and utter rarity in the world of professional wrestling, because he is somebody practically no-one has a bad thing to say about. It's not only his peers who respect him without question, grappling fans of all ages revere 'Taker as everything that is right about the industry they love, and rightfully so. It's doubtful that there is anybody who can match up to this level of respect, people simply adore The Undertaker - whenever the character appears (something that's becoming more and more rare as the years roll on), fans get goosebumps, because they know they're going to see something special. Important figures such as this aren't very common in today's wrestling world. It's therefore quite clear that 'Undertaker: 25 Years Of Destruction' will sell a healthy amount of copies. The WWE brand is still a strong marketing tool, but even lapsed fans will want in on this slice of the action, because The Undertaker truly stands out as someone who has crossed generations. Expect this to be a best-selling book, all because of the cover star and less because it's promoted by WWE.