Will ALL IN Change WWE More Than CM Punk’s Pipe Bomb?
Perhaps everything Cody and The Young Bucks have done won't even penetrate WWE's weakest defences. CM Punk once referred to Vince McMahon as a "millionaire who should be a billionaire", and though that's now a factual inaccuracy, his company is one that still makes money in spite of itself. Customer-based revenue will fall below 50% of total takings by 2020, at which point the already-unfocused nature of the bloated television product may spiral even further.
ALL IN was a declaration of independents that they could all work together for a common good. It took the exceptional gamesmanship of Cody and The Bucks specifically to advance Being The Elite from travel vlog to ticket-selling series, but it took the support of talent, fans and promoters to agree to push forward together with Starrcast and the Saturday supercard itself. There's a precedent for something on the scale of ALL IN, but the less said about the politically-riddled co-promotional Superclash cards of the late-1980s, the better.
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