Will ALL IN Change WWE More Than CM Punk’s Pipe Bomb?

By Michael Hamflett /

Twitter/@ALL_IN_2018

Perhaps everything Cody and The Young Bucks have done won't even penetrate WWE's weakest defences. CM Punk once referred to Vince McMahon as a "millionaire who should be a billionaire", and though that's now a factual inaccuracy, his company is one that still makes money in spite of itself. Customer-based revenue will fall below 50% of total takings by 2020, at which point the already-unfocused nature of the bloated television product may spiral even further.

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ALL IN was a declaration of independents that they could all work together for a common good. It took the exceptional gamesmanship of Cody and The Bucks specifically to advance Being The Elite from travel vlog to ticket-selling series, but it took the support of talent, fans and promoters to agree to push forward together with Starrcast and the Saturday supercard itself. There's a precedent for something on the scale of ALL IN, but the less said about the politically-riddled co-promotional Superclash cards of the late-1980s, the better.

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