Why is it that a customer or consumer uses a certain service or product? The answer is they like what they get. How ironic then in the case of WWE that Vince McMahon is making millions on a product that fans aren't liking. McMahon's company is of course a monopoly, the only retailer of pro wrestling in town. TNA and other companies are like a sandcastle to a fortress in comparison with WWE. It means that as bad as it gets, fans are pretty much going to keep on watching the World Wrestling Entertainment product - in the hope that things get better. The most recent example of WWE doing something with the product which the fans don't want is the usage of Daniel Bryan. All through the Autumn we have seen Bryan screwed out of the WWE title and losing matches. At the Royal Rumble, the payoff of Bryan finally putting himself back in contention was expected to take place. It seemed the perfect scenario. Bryan would win the Rumble, thus giving the Authority no choice but to put him in a straight Championship Match. It wasn't to be. WWE knew fans wanted Bryan winning the Rumble, but showing contempt for their consumer they didn't even put Bryan in the match. Instead, the popular star lost clean to Bray Wyatt in an opening bout. This isn't the first time that WWE has offered up content which is way out of line with what the customer is wanting. Here we take a look at other incidents of WWE's ideas not matching up with fans...