WWE Brand Split: 8 Reasons It Could Succeed Or Fail

8. Succeed: A Chance For Talent To Shine

It might seem patently obvious, but by splitting the roster across two distinct, separate shows, there's a far greater opportunity for some of the more marginalised performers to shine.

The current status quo means that Raw and Smackdown largely serve the same purpose: to build towards the monthly PPV. As a result, despite having five hours of television time to play with, the same key players often turn up on both shows rather than just one.

Before his recent release from the company, the sight of Sandow on WWE programming was an all too rare treat. With leaner, separate rosters unique to each brand, there's every chance fringe players such as the departed Damien would become regulars, finally afforded an opportunity to shine. Who knows: they may even get over?