WWE Brand Split: 8 Reasons It Could Succeed Or Fail

3. Fail: A Habitually Fickle Company

WWE are famed for giving up on ideas before they've managed to reach their full potential. In fact, they're famed for giving up on ideas before they even got going.

Their recent history is littered with a multitude of failed pushes, abandoned gimmicks, and hot-potato title switches as the booking team were simply not prepared to invest the necessary time into making anything substantial truly work.

What better example of this is there than the last brand split? A terrific idea at first, but eventually WWE took a half-hearted approach to the whole concept, as talent began to mix on a regular basis until there was no distinction between either show, but the product was still polluted by a superfluous championship.

What's to say the new brand extension won't be over and done with within a month if ratings aren't favourable?