WWE Claims 4.9 Million Global Viewers For Raw Netflix Premiere
In lieu of traditional ratings data, WWE and Netflix issue official Raw viewership statement.
WWE and Netflix have issued a joint press release stating that Monday's Raw Premiere drew 4.9 million global viewers on the streaming platform.
Per the statement, this includes 2.6 million United States households watching live or on the same day. As such, it is touted as a five-year high for Raw, with viewers in the key 18-49 demographic purportedly doubling vs. last year.
WWE and Netflix note that #WWERaw was a #1 trending topic in the United States, Brazil, Australia, and the UK upon starting, with #RAWonNetflix and #WWEonNetflix also trending in the US, Canada, Mexico, Brazil, and Spain. Additionally, WWE's social platforms drew 223 million views on show day.
WWE Raw featured at number one in Netflix's top 10 in the United States and United Kingdom on Monday and Tuesday.
Raw averaged approximately 1.13 million viewers on USA Network in December 2024. WWE's first Raw of 2024, a branded 'Day 1' special, drew a reported 1.75 million total viewers.
Per the statement:
WWE 'RAW' WRESTLES UP 4.9M GLOBAL VIEWS FOR NETFLIX DEBUT
Netflix (NYSE: NFLX) and WWE®, part of TKO Group Holdings (NYSE: TKO) today announced that the debut episode of RAW on Netflix got off to a strong start, with the Monday night program capturing 4.9M Live+1 views globally.
The inaugural event on Netflix averaged 2.6 million households (Live+SD) in the US, according to VideoAmp, which is 116% higher than RAW’s average 2024 US audience of 1.2 million households, and higher than any other Monday Night RAW broadcast in the past five years. The event also more than doubled the A18-49 audience vs. last year.
On X, as soon as the event started, #WWERaw was the #1 trending topic in the US, Brazil, Australia, and the UK.
#WWERaw trended #1 for 14 hours straight in the UK and occupied six of the top 7 trending topics in the US.
#RAWonNetflix and #WWEonNetflix also trended in Brazil, Mexico, Spain, and the US.
WWE generated 223 million social views across platforms on the day of RAW’s Netflix premiere, more social views than any RAW episode of 2024.
The debut of RAW on Netflix, which took place at a sold-out Intuit Dome in Los Angeles, set a company record as the highest-grossing WWE arena event of all time. Additionally, the event set a merchandise sales record, becoming the highest-grossing non-Premium Live Event of all time.
The event saw Rhea Ripley reclaim the Women’s World Championship with a win over Liv Morgan, Roman Reigns topple Solo Sikoa in a tribal combat match, CM Punk best Seth “Freakin” Rollins in a highly anticipated grudge match and Jey Uso with a win over Drew McIntyre. Monday’s event also featured appearances from Dwayne “The Rock” Johnson, The Undertaker, Logan Paul, Travis Scott and John Cena, who officially kicked off his year-long farewell tour which will be featured prominently on Netflix.
In January 2024, WWE and Netflix struck a landmark deal to bring WWE’s flagship weekly program, RAW, to Netflix beginning in 2025. Netflix is now the exclusive home of RAW in the US, Canada, the UK, Australia and Latin America, among many other global territories. Netflix is also the exclusive home of SmackDown, NXT, archive content and all WWE Premium Live Events — including WrestleMania, Royal Rumble, SummerSlam and more — in most international markets.