WWE Creative Team Set For Major Shake-Up (WWE News)
WWE officials want "more enticing storylines" for 2026.
With the current WWE product viewed as not quite as high quality as it's been in recent years, it appears that there are some creative changes on the way for the market leader.
Per BodySlam.net, WWE has held internal meetings over the last few days to assess the company's creative process and look at ways to make it better. The endgame of this is to make the product more consistently engaging in 2026, following plentiful fan criticism of the product that's been served up in the past several months.
This report notes how WWE plans to make changes to its creative team in order to improve storytelling across all brands, with it noted how new additions are being made to SmackDown to "make the show more enjoyable". Despite those additions, 'Road Dogg' Brian James will continue to serve as the head of the blue brand's creative direction.
While WWE is enjoying huge success as a business - continuing to bring in big crowds, mammoth merchandise numbers, tout record gates, and has several mega-money media rights deals in place - company officials are well aware of a wider unhappiness with the creative that has been seen this year. As such, one major area of focus right now is to work on "more enticing storylines" for 2026, particularly when it comes to the second half of next year. Historically, WWE has often managed to get hot from the Royal Rumble through to WrestleMania, but the creative output has often spun its wheels or felt a little flat post-'Mania.
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