It's been suggested that Nikki Bella's considerable backstage clout (a relationship with John Cena certainly has its perks) has been responsible for her lengthy Divas Championship reign, but even her biggest detractors would surely concede that she has been one of the most improved female superstars of the past year or so. Paige, meanwhile, continues to be one of the most intriguing personalities in the division, especially in the vacuum left by AJ Lee's departure. Their upcoming singles match should therefore be one of the most eagerly anticipated Divas Championship bouts in recent history - yet it will again suffer from minimal build and an inevitably short timeslot. While nobody is arguing that this match has the potential to be a five-star classic, and many hours of television time should be devoted to its build up, the WWE have once again shown minimal consideration for a part of their show they've been so eager to push from a marketing perspective.