The man of the moment and one of the most commercial WWE stars in history, John Cena has earned a fortune in the vicinity of $38 million. That sum is constantly going up given Cena's perennial main event status and huge merchandise sales. In addition to wrestling, Cena makes more media and personal appearances than any other WWE talent, and is the face of several franchise brands. He has recently launched his own nutrition and lifestyle business and personally estimates his brand to be worth "100 million." Cena is a veritable WWE goldmine. TV ratings and PPV sales are seen to go up with his presence. He has crossed over to mainstream appearances in music, television and film. The last decade has seen Cena enjoy huge earnings annually and he has at least another five years on top before stepping down to a more limited schedule. Don't be surprised to see John Cena as the champion of this list in the future ... he is the most active man on the list, and despite being WWE's past and present, he is still there future too.