WWE Suing AEW Over "Bash At The Beach" Trademark?
AEW's latest trademark could spell legal trouble for the promotion.
AEW's newly-announced Bash at the Beach fan festival could land the promotion in legal trouble.
According to a report published by Fightful Select, WWE are pondering suing the promotion in order to stop them from using the old WCW event name, as even though Cody filed for and was granted the "Bash at the Beach" trademark back in May 2019, WWE own a similar property in "The Bash."
WWE's argument, it seems, is that fans might confuse AEW's show for one of their own as a result of the similar names.
AEW's original press release promised Bash at the Beach would "deliver nine unforgettable days of wrestling and much more from the hottest company in the business today." It would launch with the 15 January episode of Dynamite and continue thereafter, held at the Watsco Center in Miami, Florida, though further information isn't yet forthcoming.
WWE haven't used "The Bash" since a 2009 pay-per-view headlined by Randy Orton vs. Triple H for the WWE Championship. A July 2012 episode of SmackDown was subtitled "The Great American Bash," which is the old WCW show from which "The Bash" was derived.
Suing over a show they haven't held in a decade, then. WWE are probably just trying to occupy Cody and AEW's time.