WWE Trades Ruthless Aggression For PG | Wrestling Timelines

By Michael Sidgwick / October 19, 2026

September 1, 2017 | WWE’s Time Is Now

WWE

At this point, WWE’s public image is in a healthy enough position that a subversion has taken place: Toyota’s new ad for its 2018 Camry model features John Cena’s ‘My Time Is Now’ theme as its soundtrack. Later, Roman Reigns will appear in Toyota ads that air during SmackDown. Vince gets what he complained about in the media in 2005.

Authored by Michael Sidgwick

Contributor

Michael Sidgwick (Creative Writing BA Hons) is an editor, writer and podcaster for WhatCulture Wrestling. With over a decade of experience in wrestling analysis, Michael was published in the influential UK institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by AEW World Champions Kenny Omega and MJF, and Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!

Posted On: 19th Oct 2026

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John Cena WWE PG Era WWE PG