8 Times WWE Stars Couldn't Hide Their Boo-Boo Face
3. Shawn Michaels
Is it any wonder WWE fell so far behind WCW right when Shawn Michaels happened to be the company's North Star?
Not that 'HBK' wasn't the best wrestler in the world in 1996 (he was) or that he couldn't back up his obnoxious hubris every time the bell rang (he could), but as the former market leader dropped behind a resurgent, New World Order-led opposition, Michaels' typically sour mood got even worse, threatening to destroy everything in his path.
This made a particularly bad night for WWE even worse when, following a catastrophic weather-based power outage at In Your House: Beware Of Dog, a match with the British Bulldog was on again/off again/back-on-again before limping to a lousy 50/50 finish that existed to set up the rematch rather than a brand new hot summer series. Most of the card had been viewed by the live crowd under emergency lighting as pay-per-view punters lost their feed and the building lost power, with things only getting back going again in time for Bulldog and Michaels to go out there under-prepared to try and salvage something from the night.
With goals, aims and time cues all over the shop with everything else, Michaels grew so furious with the referee and disillusioned ringsiders that he took to starting verbal spats with everybody. Even when he was selling. Michaels' backstage foibles been so out-front, and things were going to get a lot worse before they got better, for performer and promoter.