At the end of the Super Bowl TV spot, clue hunters were treated to a very familiar sound; what appeared to be the monster's squealing roar. It was slightly different to the pure audio and accompanied with some foley effects, but it's too close a match to ignore. Although maybe you should, because sound bait-and-switch was one of the original Cloverfield's most subtle forms of manipulation. The first teaser (which, unbelievably, was first seen all the way back in 2007) had the monster delivering a deep, rumbling roar totally unlike anything in the finished film, which successfully had everyone guessing it was a hulking mass rather than the spindly beast we eventually got, while a key shot in the second trailer used biting sounds to make silhouettes of doctors look like mini-monsters. So while that may seem like the monster's roar in the Lane tease, it could easily be a bit of cheeky misdirection, and the same goes for other audio cues.