10 Cloverfield Lane: A Complete Guide To The Viral Marketing

By Alex Leadbeater /

7. Life Preserving Information

In case the messages didn't make it obvious, Radioman70 is pretty concerned about ensuring Megan can survive whatever's coming, to the point where he's made a whole other webpage that provides her with key survival information. There's an idealised provisions pack, travel guidelines (including how to hotwire a car) and several other bits of advice that crossover with the more direct messages from the previous page. The big takeaway is explicit confirmation Radioman70 is afraid of a weapons strike, either nuclear, biological or chemical. This chimes with the early script for the movie that became 10 Cloverfield Lane, but in-game possibly points to the Cloverfield disaster being somewhat distorted by the media; maybe Megan's Dad believes the monster was a fake? There's also more linking to real life news coverage, an attempt to make the game feel more real. Life Preserving Information then goes in a very interesting direction, but before we get into that, there was another, offshoot element of the viral marketing that operates parallel to this we need to talk about first.