So, this one will start a bar fight another attempt by Disney in the likes of John Carter to establish a franchise with what they believed was familiarity that led to failure. Many will argue that it was the genre. Others the budget. Some even blame the critics bashing it before release. But it was one thing and one thing onlyrelease date. You never open a movie against a childrens film in this case Despicable Me 2. Especially a sequel to a movie that was relying on creatures placed on screen for more of a cute factor and pointless hijinks than anything else. Now dont get me wrong, I respect Despicable Me enough in a time when Smurfs and Alvin and the Chipmunks are trying to sap actual I.Q. points from our children. But The Lone Ranger was never going to hold up against a movie like that. But aren't some people saying The Lone Ranger was just a bad film in general? Hell no it wasn't. In a summer that was filled with tasteless sequels and garbage concepts all leading to the much-discussed Hollywood implosion, TLR was one thing for certain, entertaining. Any negative response I believe to be a product of pre-release bad press by sad bloggers who still live in their mothers basement and the reaction to its financial earnings. Yes, no one should spend $250 million on a Western. If they hadn't, the loss of money would not have looked so bad. But it was drowned out by a more family-oriented film on the fourth of July thanks to a decision that was all Disney''s fault. Say what you will, but I believe this movie was a product of a horrible release date.