10 Recent Movie Trailers That Spoiled WAY Too Much

10. The Vampire Twist - Abigail

The marketing team behind horror flick Abigail were certainly put in a tough spot, because while selling a movie about a vampiric ballerina (Alisha Weir) picking off a group of her degenerate kidnappers should've been easy, the film doesn't actually drop the whole vampire twist until mid-way.

But ultimately the movie's trailers just spoiled it upfront, ensuring that when audiences sat down to watch Abgail, they were left impatiently waiting almost a full hour to see the vampire mayhem kick off.

A more creative marketing campaign would've simply focused on Abigail being something, but not revealing what the something is, in turn creating buzz and mystique heading towards the big reveal.

But by just giving away the big surprise for free ahead of time, it actively worked against the filmmakers' efforts to make it a mid-film genre-bending shock in the vein of From Dusk Till Dawn. 

Given that the movie's title was changed from Dracula's Daughter to Abigail during development, the creatives clearly didn't plan on it being spoiled pre-release.