12 Films Ruined By Their Marketing

12. The Grey

Released right in the middle of the Neeson-aissance, the advertising for this 2011 film looked to capitalize on the actor's new-found image as an action star.

All of the marketing material, from posters to trailers, centered on one image from the film: a battered Liam Neeson with broken bottles tied to his knuckles, getting to ready to fight a pack of wolves. It was a thrilling image that promised another surefire thriller from the thespian-cum-hero.

Thus, you can imagine the immense disappointment audiences experienced when they realized there was no wolf fight to be found in the film.

Though the film certainly had a fair share of thrilling moments, it was much more of an intimate meditation on the lengths a man will go to for the sake of survival than it was your standard, by-the-numbers thriller. After Neeson and company crash land in Alaska, they are hunted down by a pack of wolves, but Neeson doesn't face them until the final minutes of the film.

And then, just as we are finally getting to the moment everyone was so easily sold on, the film ends. Audiences never got to see a wolf fight and were (justifiably) pretty furious about it.