Theres something magical about these commercials. Its a little bit because Bruce Willis is dressed like a Guantanamo Ghostbuster, and a little bit because the slogan of the campaign is MOVE YOU, an oddly incomplete exhortation that actually seems vaguely inspirational because of it. In this first one, The Willis refuels a desert gas station with the nuclear power of his backpack, some primal screaming, and more of a light show than a quickening in Highlander.Its great, but this ones better. I dont know whats going on, whos phoning him or why hes just nuked them with more primal screaming/quickening nonsense, but at least he can get back to sleep now. Willis is seriously committing to the role in these commercials. I want him to be the next Doctor Who now.