20 Best Movie Posters Of 2016

4. Deadpool

From emoji inspired billboards and an all-encompassing viral campaign to masquerading as a romantic chick flick for its Valentine’s Day release, Deadpool gave us one of the best marketing campaigns this year. If any fans were still worried that their favourite smutty-mouthed superhero would be toned down by Hollywood, this crotch shot poster should’ve allayed their fears.

Featuring Deadpool in his iconic red suit with a rather phallic gun and the tagline "Wait ‘til you get a load of me", the poster leaves no doubt as to the movie’s R-rated tone.