8 Worst And Most Desperate Movie Publicity Stunts Ever

8. Fake Elevator Murder - Dead Man Down

It can’t be much fun being an ad agency hired to promote a mediocre Colin Farrell action movie, but Thinkmodo did their best to drum up some business for it; they staged a scene in an elevator where one man attempts to murder the other, and filmed the reactions of bystanders who walk in on them.

While it’s an intriguing morality experiment, it feels utterly tacky to do it as a promotion tool for something like Dead Man Down, a movie it's hardly worth traumatising members of the public over. Sadly the video will do little for your faith in humanity since half of the people who see just walk away. One douche even stands there and films it.

A few brave citizens go above and beyond the call of duty, though, rushing to help the man being attacked or spraying his attacker with a fire extinguisher. The prank managed one feat, though; more people saw it than Dead Man Down.