Well, hes a 20th Century Mythical Hero Sir Roger Moore suavely parried the long redundant question about Bonds popularity. The exactitude of this statement is salient for everybody from scholars to sceptics. Bond is the hero of choice for those who balk at the thought of worshipping a comic-book character because he cultivates the most common attributes of an ancient Greek hero: near superhuman ability constantly thwarted by the necessity of his own mortality; a significant past which affects his personality for better and worse; and a tragic relationship back catalogue (undoubtedly of his own manufacture). Toeing the line between John McClanes hardy humility and Tony Starks fantastical finesse, Bond creates just enough delusion for the average man to relate to with all of his boyhood enthusiasm and his metropolitan manliness. And its this generic appeal that has kept it going for 50 years with no believable end in sight! After all, who wouldnt enjoy being savvy to the most confidential of information while harbouring a substantial level of panty-dropping fame?