Amongst geek circles, Edgar Wright is considered one of the coolest filmmakers in the world. His love of cinema, from Star Wars to George Romero's zombie flicks, has ensured that he is a guy with major sway in the geek community. He is also an avid Twitter user, engaging with his fans in a way that can only benefit a studio trying to sell a film that doesn't have instant appeal. By slowly revealing details of the film to his Twitter followers, Wright had already managed to create a substantial buzz around the film amongst those who are interested in his work. The loss of confidence in Wright could just as easily lead to those same fans deciding to shun the film that chose to go without their man.